Tuesday, December 22, 2015

Star Wars: The Force Awakens at the New Dolby Atmos Theater of Gateway Mall

Both me and my son are Star Wars fans.  I think his curiosity about Star Wars started because I bought him lots of reading materials about Star Wars before.  My son read all the Star Wars books I gave him which made him very knowledgeable about Star Wars--he knows a lot about Star Wars than me, haha--and even do a lot of research on the Internet.  It's so weird that I was the one asking him questions about Star Wars when in fact all of the six episodes were shown before he was born, haha.

My son asked me if we can watch the latest Star Wars installment this month.  I said I am not sure yet because of budgetary constraints.  My son is very kind to understand that; he didn't feel bad about it and he just said that we will just wait for it to be shown on cable channel.  

Since the latest Star Wars episode will be shown on movie theaters this month, the curiosity of the people about Star Wars has awakened.  I've been seeing a lot of posts about Star Wars on social media.  He re-read all of the Star Wars books that I gave him.  He got delighted when he found out that all six episodes of Star Wars will be shown on Star Movies.  He said to me that we will do movie marathon and we are not going anywhere just to catch up with the story.

We were blessed to be able to watch the advance screening of the latest episode of Star Wars (Episode VII: The Force Awakens) last December 16, 2015 in the biggest Dolby Atmos Cinema in the country which is located at Gateway Mall, Araneta Center.


Kib posing at the Star Force: The Force Awakens mural right just outside Dolby Atmos Cinema 5 of Gateway Mall




Dolby Atmos Cinema at Gateway Mall

The Dolby Atmos Cinema was also launched in time for the premiere of Star Wars: The Force Awakens.  This movie theater features a revolutionary audio platform that creates powerful, moving audio using audio objects and overhead speakers, Gateway Mall's Dolby Atmos Cinema boasts of sounds that come from all directions, the dialogue and music of the onscreen story move all around the audience in three-dimensional space, transporting them into the scenes and putting them in the middle of the action. 




Compared to regular theaters, Dolby Atmos Cinema has the most number of speakers with 53.5 sound system (53 individual surround channels and 5 subwoofers).  Each speaker is powered independently and gets its own separate audio feed.  In effect, the movement of every sound in the scene is reproduced in all three dimensions.


This is how Dolby Atmos Cinema 5 looks like from the inside.  Very wide theater!


The Dolby Atmos technology gives content creators unprecedented control of the placement and movement of sound within the movie theater.  Sounds can be placed and moved anywhere in the cinema's three-dimensional space. The Dolby Atmos Cinema processor then determines which of a cinema's three-dimensional space.  The Dolby Atmos Cinema processor then determines which of a cinema's huge array of front, back, side, and overhead speakers it will use to recreate this lifelike movement.

With sounds coming from all directions, the cinema is filled with astonishing clarity, richness, detail, and depth.  This creates a multidimensional sound system that makes audiences feel as if they are inside the film and not just watching it.


The facade of Cinema 5



Star Wars Episode VII: The Force Awakens

Star Wars: The Force Awakens is the seventh installment in the Star Wars film series and the first to be directed by J.J. Abrams.  Set around 30 years after the events of the Return of the Jedi, the sequel follows the adventures of the new lead characters Finn (John Boyega), Rey (Daisy Ridley), and Poe Dameron (Oscar Isaac) as they join forces with the original characters Han Solo (Harrison Ford), Princess Leia (Carrie Fisher), Luke Skywalker (Mark Hamill), and Chewbacca (Peter Mayhew) to fight Kylo Ren (Adam Driver) and his broadsword lightsaber.  The film also features Gwendoline Christie as Captain Phasma, Domhnall Gleeson as General Hux, Andy Serkis as Supreme Leader Snoke, and Lupita Nyong'o as Maz Kanata.


Kib posing with the Stormtrooper and Imperial Guard


It was fortunate to see that the first movie to be shown on Dolby Atmos Cinema at Gateway Mall will be the latest installment of Star Wars.  Star Wars: The Force Awakens was engineered to fit in Dolby Atmos audio technology.  "We are very excited to screen Star Wars: The Force Awakens at Gateway Dolby Atmos Cinema 5.  With its revolutionary sound technology, the theater, will be filled with breathtaking audio and the audience will feel like they are inside the Star Wars universe.  This will definitely a fantastic and world-class movie experience not just for Star Wars fans but for the whole family," Jorge Araneta, CEO of Araneta Group said.

As much as I wanted to explain to you my movie experience at Dolby Atmos Cinema here on my blog, it's very difficult to put it in writing.  But one thing's for sure, it's one of a kind, it's not your typical movie date that all the sounds that you can hear from the movie will only come from one speaker.  Here, the sound really travels all around the cinema, from left to right and up to the ceiling, depending on the action happening on the story, as if you're really part of the movie.  

I would really recommend that you watch Star Wars: The Force Awakens on Dolby Atmos Cinema so that you can really feel the plot and the action of the movie.  Don't miss to have a 360-degree experience watching this, you won't regret it.

May the Force be with you!




For more details and the latest updates from Araneta Center, visit their official website at www.aranetacenter.net and Facebook page at https://www.facebook.com/AranetaCenter.  To know more about Dolby Atmos technology, you may visit http://www.dolby.com/us/en/brands/dolby-atmos.html#




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