Friday, May 8, 2015

Timeless: Downy's Description of Mother's Love

Mother's Day is fast approaching.  It's a special day to honor mothers around the world for all the hardships and sacrifices that they have made for their family.  

I feel honored to be invited by Downy to be part of the event in honoring mothers, also in time for the launching of the new scent, Timeless from the Parfum Collection.  

The new Downy Timeless, from the Parfum Collection


The launch of Downy Timeless is very....timely.  Downy understands the power of scents, and helps mothers create even more memories with their children.  This scent is a classic--symbolizes a mother's love and care.  As partner of mothers every day, Downy joins joins in the tribute to the mothers who work tirelessly day in and out for their family and whose love for their families is timeless.

Scent, it is often said, conjures memories more lucid that any other sense.  In fact, babies know a mother's scent before they are able to see their mothers (fact: babies are born with their eyes and vision not yet fully developed).  Scents remind us of the moments we cannot forget--moments that we shared with the woman who has always been and will continue to be by our side, our mother.

Deidre de Padua, Procter and Gamble's Communications Manager said that the launch of Downy Timeless is just in time for Mother's Day.  She said that this scent is meant to evoke the sincerity and simplicity of unwavering, genuine love of mothers.  "We wanted to provide a classic scent that mirror how a mother's love never goes out of style," de Padua adds.

Deidre de Padua, P&G's communication manager

Downy Timeless combines the playful notes of citrus fruits that hark back to memories of youth; the feminine scent of flowers reminiscent of femininity, and is mixed with a trace of musk and sandalwood, to evoke stability and calmness.

To give us a real experience of Downy Timeless, all linens used during the event were conditioned using Downy Timeless.  My son immediately noticed the scent and he never got tired of smelling it all throughout the event, hihi.

"Mommy, the napkin smells like Downy!"


In this event, people celebrated how a mother's love not only endures but also evolves over time.  Mothers were treated with sumptuous lunch, serenaded with songs especially dedicated for mothers, and an audio-visual presentation as a surprise for those who brought along their moms with them (my mom is currently out of the country so I wasn't able to bring her with me, sniff, sniff).

A serenade by Guji Lorenza during the event.  Look at the screen, it's our photo being flashed!


Stephanie Zubiri-Crespi, the host of the event, also shared her experiences about motherhood.  "They say that you will only begin to understand how it is to be a parent, or in this case, a mother, once you have become one yourself.  As a new mom, I had to figure out many things, and my mom was there to help me along the way.  They say that you will only begin to understand how it is to be a mother once you become one yourself.  Truly, how my mom raised me made me the mom I am today," said Crespi.

Stephanie Zubiri-Crespi, the host of the event

This coming Mother's Day, the best gift that we can give to our mothers is to create new memories with her.  This is to celebrate the love that never goes out of style :)

Happy Mother's Day from Downy!


Happy Mother's Day to all the mommies/nanays/mamas/inays/inang/momskies/mamu out there!

Happy Mother's Day from Mommy Donna and Kib




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