Let’s Show that Wonderful Smile! (Launch of Smile Pilipinas Campaign)
By Mommy Donna and Kib - February 24, 2015
I have already learned the value of having nice set of teeth
since I was young. There was a time in
my childhood that a dentist pulled out my three milk teeth all at the same time
just to have good alignment when my permanent teeth were about to erupt. Though the experience is kinda ‘traumatic’,
it didn’t stop me of visiting our dentist on a regular basis. Yes, I have good teeth alignment but sad to
say, I’ve already lost three permanent teeth for good and currently wearing
dentures.
So now that I have a son, before he had his first milk
tooth, I already introduced him to proper oral hygiene. I wash his mouth with silicone finger brush
and rinse his mouth with water during bathing time. I introduced him to toothbrush and toothpaste
when he turned a year old.
Kib's first toothbrush
Kib had his first visit to the dentist when he was three
years old. I’m so happy that he didn’t
show any anxiety when he sat on the dental chair and the dentist even told
me/us that he has good teeth.
Kib's first visit to the dentist
Kib was almost seven years old when his permanent teeth
start to erupt. Since he is in modeling
industry, it’s a no-no that he has missing tooth. So for some time, I let Kib wore kiddie
dentures.
Kib's ninang-dentist taking a mold of his teeth for his dentures
Kib without denture and Kib with dentures
Last Friday, February 6, 2015, I was blessed to attend the
launching of Smile Pilipinas. This is a
program that aims to bring back the healthy smiles of Fililipinos launched by
UP Dental Alumni Association (UPDAA) in partnership with global oral care brand
Oral-B. This program was launched in
time for the 100th year of the UP College of Dentistry. Smile Pilipinas aims to uplift the
deteriorating state of oral health in the country through an extensive campaign
that enjoins the support of each and every Filipino.
Smile Pilipinas' official logo and website
Smile Pilipinas began to take shape through discussions
between Dr. Jocelyn Tan (Chairman and President of UPDAA) and Mr. JP dela Vega,
President and CEO of Yeaps Corporation.
Being members of the Rotary Club of Makati Dasmarinas, the two began to
establish the structure for what would become the organization today. Dr. Tan of UPCD added that the
program was conceptualized in response to the alarming results of the study
that revealed that 9 out of 10 Filipinos suffer from dental caries and worse,
the Philippines has the 2nd worst rate of decayed, missing and
filled out teeth in all of Asia.
Mr. JP dela Vega, Dr. Vicente Medina III, Dr. Jocelyn Tan, Iza Calzado, and two P&G Executives who talked about Smile Pilipinas during the press briefing
Oral-B, the brand known worldwide for its commitment to
promoting healthy smiles, supports Smile Pilipinas. Suranjan Magesvaran, Procter and Gamble Vice
President, Home Products, Power and Oral Care, Asia said, “When the opportunity
to be a key partner for Smile Pilipinas was offered to us, we knew he had to be
a part of it. This is a great
opportunity for Oral-B to do something concrete about improving the quality of
oral health in the Phlippines, kick-starting a movement that will involve both
the professional body as well as regular customers.”
The founding partners of the campaign
During the program launch, the three focus areas were
presented: Advocacy, Public Good, and Fund Raising.
Smile Pilipinas has five fundamental messages:
1. Our
smiles are fundamental to our identity
2. Let’s
bring oral health within reach of all Filipinos
3. Everyone
can easily help improve oral health in the country
4. We
need to take care of our children’s teeth
5. We
should all practice better oral health care habits
Unang Ngipin Patibayin and SuperSmileCon2015 are part of the
activities of Smile Pilipinas. The first
activity is a public health initiative organized in partnership with Pateros
and Pasig to provide oral health education and preventive measures for children
and parents. The second activity, on the
other hand, is an oral wellness fair for kids with fee dental consultations,
dental varnish application, games, stage shows, and dental health education.
Smile Pilipinas needs to sustain its activities. The program will be accepting public and
corporate generosity of time, talent, treasure, through donations, sponsorships
and sale of Smile Pilipinas merchandise items sale via retail partners.
Actress Iza Calzado, Oral-B brand ambassador was also
present during the event. She also
shared her thoughts on maintaining good oral hygiene. “Let us not take this important aspect of our
health for granted. As our oral health
professionals have repeatedly said oral health is a vital part of overall
health. It’s part of our personality,
our heritage as a Filipino. Let’s
maintain the warmth and beauty of our smiles by learning how to care for our
mouth, gums and teeth.”
Kib posing with Ms. Iza Calzado, Oral-B's brand ambassador
Smile Pilipinas indeed is a good cause to support, aiming
for 100% Healthy Smiles for every Filipino.
To know more about Smile Pilipinas, you may visit their FB page at https://www.facebook.com/pages/Smile-Pilipinas/615691081846995
or email smilepilipinas@updaa.org
0 comments