#SayNoToNgilo! Sensodyne's Campaign Against Tooth Sensitivity
I have sensitive teeth. I cannot enjoy cold drinks that much. Whenever I drink cold beverages, I make sure that it don't touch my teeth. When I eat halo-halo, I still melt the ice before I eat it. Weird, right?!
Based on statistics, 9 out of 10 Filipinos suffer from sensitive teeth (pangingilo). This is characterized by a short, sharp, shooting pain, which many sensitivity/pangingilo sufferers often choose to just endure. The discomfort caused by sensitive teeth may only last for a short period, but the emotional effects of missing out on those precious moments with your loved ones over food and drinks has a far longer impact. Teeth sensitivity can also be an early warning sign of more serious dental problems.
Sensitive teeth occurs when the layer of enamel becomes thin and exposes the softer dentine underneath. This soft layer makes up the inner part of the tooth leading to the tooth's nerve center and triggers the pain you feel.
These are the other causes of sensitive teeth:
- Brushing too hard or using a hard bristled toothbrush
- Teeth grinding
- Gingivitis (gum disease)
- Receding gums
Kib and I posing at the Great Little Moments wall just outside the Rizal Ballroom C of Makati Shangri-la |
Look for the Great Little Moments page. I highlighted it for your reference. |
This is what you will see when you're about to send your photo entry |
The winning photo |
The winning moment, our prize was awarded by Luis Manzano, Giana Fortun and Sam Oh, the host of the event |
Mr. Luis Manzano telling about his personal experiences on teeth sensitivity |
Launch of Sensodyne Mouthwash
During the launch of the new campaign of Sensodyne, GSK also introduced a new product: Sensodyne Mouthwash. This is in addition to the other Sensodyne products (toothpaste, toothbrush, dental floss) available in the Philippine market.
Pelier recommends the use of Sensodyne Mouthwash together with Sensodyne Toothpaste to get clinically proven relief and daily protection from pangingilo.
We are using Sensodyne Toothpaste at home. I will now use Sensodyne Toothpaste together with Sensodyne Mouthwash so I can be guaranteed of pangingilo-free lifestyle!
Say No to Ngilo and Yes to Great Little Moments!
Wide array of Sensodyne products |
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