I'm very active in social media. I like commenting to the posts made by my friends and even say hi to my friends whom I don't see on a regular basis. Social media indeed became a powerful tool in influencing others, both positively and negatively. A lot of people can freely say their thoughts and opinions online and create a buzz on cyberspace. Sad to say, with the changing times, people--young and old--have already forgotten their roots, their values. The posts that we see on social media sometimes show the kind of values a person has.
I must admit, I am also guilty of posting some 'nega' posts on my own wall. I am really trying my very best to just post stories about my son, our adventures and misadventures, some thoughts about the Bible, and some gentle reminders about living in peace and harmony with other people. I am not trying to be an influencer though, but I just wanted to remind everyone about the long-lost values that we should have in our lives.
With the new administration, the whole nation has high hopes that major changes will happen to our country. As the country gears up for change, ISLA LPG Corporation (ILC), the leading LPG solutions company and owner of the brand Solane, launches an advocacy campaign that aims to remind consumers of the importance of family and positive Filipino values.
"Dapat Lang" campaign touches on the importance of bringing back traditional Filipino values which have somehow been misplaced in our high-technology, fast-paced, modern setting. These values include commitment to the family, honesty, hard work, respect for others, and integrity. This catchphrase was chosen for the campaign because it is a popular Filipino expression meaning "That's how it should be" or "Rightly so". "Dapat Lang" is a program that emphasizes the importance of doing the right thing, for the family, for others, and society as a whole.
During the launch of the latest campaign, ILC CEO Ruben Domingo said that this catchphrase is a reminder to all that we should do the right thing in everything we do--all the time, wherever we are--in order to bring out the positive change in all of us.
To spread awareness about this campaign, print and radio ads, social media, and online videos will be utilized. In the campaign, Solane will showcase a mom cooking the best dishes for her family, an employee putting in ample time at work, a chef preparing high-quality ingredients for his customers, a manager catering to the needs of the client, the Solane Hatid-Bahay rider ensuring that LPG delivery is safe and on time. ISLA LPG lives out this campaign by providing their customers with high-quality, safe, and reliable LPG products.
ISLA LPG also launched their newest website together with the "Dapat Lang" campaign. The new website outlines the various ways with which Solane stakeholders can live out the new campaign principle in their everyday lives. It also features a blog that will serve as a way for ISLA LPG to communicate directly with its consumers, particularly moms. The blog will feature quick and easy recipes and helpful and time-saving tips on cooking for the family, keeping a safe environment at work and home, plus more.
One of the best features of the newest website is that consumers can now order LPG online! Solane Hatid-Bahay Service is an exclusive service provided to Solane LPG residential customers. ISLA LPG's well-trained riders conduct a weight check in front of customers using calibrated portable weighing scales, assuring households of value for their money. The Solane Hatid-Bahay riders also perform the 7 Point Safety Check free of charge to help ensure the safety of consumers and their families. The 7 Point Safety Check includes the following:
- Environment -- place cylinders in a well-ventilated area, away from sources of ignition
- O-Ring -- inspect the rubber O-ring inside the valve. Ensure that it is free from scratches or cracks
- Regulator -- use the correct regulator and check its condition frequently. Replace within 3 years
- Regulator and Valve Connection -- attach the regulator and ensure that it is securely connected to the cylinder valve
- Hose -- use the correct hose and check its condition regularly. Replace the hose every two years
- Hose and Connection -- use metal clamps to attach the hose to the regulator and appliance
- Flame Quality -- ensure that your burner produces a blue flame. Always maintain the quality of your gas appliance
In addition, ISLA LPG has been regularly conducting safety seminars for its customers as well as to various communities nationwide. The company's employees and contractors follow strict compliance of safe LPG handling and fire safety. Because of this, ISLA LPG has achieved a significant milestone of 13 million man hours without lost time injury.
As consumers and end-users, we can be assured that ISLA LPG provides the best and safest products and services. We can proudly say, "Kapag LPG, Dapat Lang Solane!"
To more about the Dapat Lang campaign, you may visit Solane's newest website, www.solane.com.ph and Facebook page. To order for LPG, you may contact Solane Hatid-Bahay at (02) 887-555 (for Metro Manila only) or (0918) 887-5555 (nationwide) or visit the website. Solane delivers nationwide.
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