Even if Western Union is an international brand, it tries its best to cater to the needs of the local people. Western Union wants to be identified as a brand which can understand people from all walks of life. Western Union wants to have someone to represent their company who also believes in the heroism of modern-day Filipinos. Western Union wants to have someone who can also relate to the needs of the Filipinos whose relatives are in another country.
Western Union was able to find the characteristics that they are looking for to represent their brand from one of the top actors of the country right now, John Lloyd Cruz.
|The event's official hashtag|
John Lloyd Cruz as Western Union's Global Ambassador for Overseas Filipinos
John Lloyd Cruz accepted the role of becoming the new face of Western Union, making him the ambassador for all overseas Filipinos around the world who are sending money for better.
|John Lloyd Cruz posing at the Western Union booth|
John Lloyd Cruz is one of the top actors in the country right now. He is acclaimed as the Philippine Box Office King for his effective portrayals in many award-winning Filipino movies. He has appeared in a lot of box-office films, and he is known for his role as "Popoy" in the movies One More Chance and A Second Chance. He had made movies abroad too (Dubai, In My Life). He was also part of the independent fantasy drama, "Hele sa Hiwagang Hapis" which won an award at the 66th Berlin International Film Festival.
Being the global ambassador for overseas Filipinos, John Lloyd will also introduce a new wave of Western Union's services as the company takes the lead in reinventing ways to transfer money in a very digital era.
The global brand campaign featuring John Lloyd Cruz as brand ambassador will roll out this year in the Philippines and in overseas countries including the United States, Canada, some countries in the Middle East, Europe, and Asia where many Filipinos live and work.
Patricia Riingen, Senior Vice President, South East Asia and Oceania of Western Union said the reason why John Lloyd Cruz was chosen as the new face of Western Union. "John Lloyd Cruz mirrors Western Union's strengths of having a long and successful track record. He also relates to Filipinos' aspirations of having an improved family life. As Western Union's brand ambassador, his new role is to advocate moving money for better to every overseas Filipino," says Riingen.
|John Lloyd Cru during the contract signing activity together with Ms. Patricia Riingen (Senior Vice President, Southeast Asia and Oceania, Western Union) and Mr. Steve Peregrino (Marketing Director, Southeast Asia and Oceania, Western Union)|
John Lloyd Cruz also expressed his happiness and enthusiasm in taking the challenge of becoming the global ambassador of Western Union. "I am very honored and excited to take on this new role, this time not on reel but in the real lives of my fellow Filipinos around the world. I am one with Western Union's purpose and goals as I admire how Filipinos sacrifice every day to build better lives for their loved ones. In representing Western Union, a company that has grown with Filipinos here and abroad, I am challenged to get to know my kababayans more so that I can effectively do my part in motivating and helping them to uplift their lives, and that of their families," says Cruz.
|John Lloyd Cruz during the live streaming interview and improv by Ms. Gelli Victor. You may watch the whole interview here.|
Looking forward to John Lloyd's ambassadorship with Western Union!
For more information about Western Union, you may check their Facebook page, WUPinoy.